With the characteristics of rapid digital R & D, precision prototype manufacturing and low-cost production optimization, Additive Manufacturing provides unprecedented innovation opportunities for the consumer goods. Different from the traditional way, AM based on design driven provides infinite possibilities for designers in the design stage. Designers no longer consider process constraints, which can make complex and lightweight product structure design become reality, and will not increase product cost. On the contrary, the complex and lightweight product structure means that the consumption of materials will be reduced, but the cost will be reduced. In the trial production stage, designers can adjust the digital design scheme at any time, and also can optimize and change the prototype of the product at any time without increasing the design cost.